Jun 11 2002
Mac Fires Salvo of "Cool"
Apple aims to convert Windows users
In one of the ads, writer Sarah Whistler, standing against a white background, tells the camera: “I get it. And I don’t get the PC. I never did.” She calls the PC a “horrid little machine.”
I like the direction Mac is taking: rumors of Intel conversion, Unix, emphasizing entertainment tools. The only things holding me back: the cost of the hardware, and their holier than thou marketing campaign.
