May 31 2007
Jacob’s Crystal Ball
Jacob Kaplan-Moss is peering into the future. Just five years into the future, but the future nonetheless.
I totally agree with his predictions. Especially the offline-apps and iPhone-clone-as-platform predictions. Teenagers drive markets. That’s my new mantra. Myspace, SMS, all this twitter-hoo-ha. That’s stuff I don’t get, until I see that kid on the train doing it, then I look into it, then I end up with 150 Myspace friends (including Ghostface Killah and Django: the webframework.)
I’m going to add a prediction to the pile, based on a pile of 7 inch records my Hozac friend Brett gave me this week, it isn’t for online journalism, it’s for online media:
* Digital can’t buy you an experience. The guys that are going to survive the death of copyright will be the guys that can sell you an experience. Hozac is a perfect example. They do very limited releases, each with super special extras, like fake fur dust jackets or spider arm bands. One of their artists refuses to say who he really is, he just sends in tapes. When you buy a Hozac record, you’re buying an experience. If someone rips it and distributes it on oink, it’s not going to compare to owning the original thing. Because the original thing is really the experience of buying it.



